SaaS Launch Challenge
Exclusively for Pre-Product SaaS Founders. Launch your SaaS Product and accelerate growth to initial revenues using the Unstoppable M.G.P. Framework.
  • Hone in on your SaaS Idea
  • Build your Market & Go-To-Market Strategy
  • ​Run GTM Motions to Stress Test Your Idea
  • ​Accelerate Your Path to Initial Revenues
In the SaaS Launch challenge, you'll learn how to transform your SaaS idea into a scalable business using my M.G.P. framework to generate quality leads, increase the number of customer insights, and generate revenues.
Join The SaaS Launch Challenge and You'll Learn How to Hone in on your saaS idea and Launch your SaaS business.
Firstly, here's what DOESN'T work (if you're just starting out): Quit Your Job, Take the Plunge, Buy A Laptop, a WeWork Membership, and then stare at a blank screen and ask.... What's my startup idea and how do I raise money as I see my savings dwindle. 

Here's also what DOESN'T work (and maybe you know this one already but have fallen into the trap like I did): hemming and hawing back and forth between committing to thriving in a corporate job vs. thinking about taking the plunge and going all in on my startup. And then looking at my savings and wondering if it's worth risking it all. And then dwindling into a state of near depression because you're stuck at an unfulfilling (albeit successful) career... and wondering: is this it?

If you've already doubled down on your SaaS business and are struggling to figure out product market fit, and struggling to figure out your GTM strategy, and struggling to figure out growth.... Here's one last thing that DOESN'T WORK (I fell into this trap too): It's easy to fall into the "I'm just ONE more feature away..." and the "If ONLY we build this then they'll buy..." trap.  What I learned is it's never that one extra feature, it's about a cohesive growth strategy.

I've been there. And then I (almost accidentally through my limited circumstances) bumped into the RIGHT way. This involved adopting an Unstoppable Mindset (as a Founder) and an Unstoppable Sales Funnel (as a company). And that changed EVERYTHING. 
OK. Now, here are the strategies that DO work (and worked for me) all of which I distilled into this Unstoppable Sales Funnel framework:

Strategy #1: Clarity & Mindset First

I learned that if I was going to start a business and scale it, I'd need to create a new identity for myself. Someone that embraced both shipping code AND closing deals. Someone that wasn't afraid to get in front of customers. How? I focused on getting crystal clear on WHY this was important to me which made it a MUST for me to shift.

Strategy #2: Build an Audience; Give Them What They Want

I learned that while I had ideas on what would make for a great startup, it only mattered if the market agreed. And so I learned that it was important to get specific about WHO I wanted to serve (my ideal customer) and build an audience with these peope... and as I did that, I learned that they would just tell me what problems they wanted solved.

Strategy #2:  Ship Code. Close Deals.

I hated "selling." But when I started to think of it as "teaching" and "educating" everything changed. I realized that I had a unique POV as a Startup Founder and that's why I built my product. And as I shared that with my audience, I was able to hear from them on how it resonated, what they cared about, and it led to me shipping code (to make the product batter) and closing deals.
I'll Teach you My M.G.P. Framework That will Help you Hone in on Your SaaS idea, Stress Test it in the Market & Drive to Revenues.
Hone In On Your SaaS Idea

Great SaaS Ideas start with Great Markets. Great Markets are where Urgent and Important problems exist.

We will start by honing in on your SaaS idea, the urgent and important problem you're solving and defining the subset of the market that is most likely to purchase your SaaS solution.
Fast Track Real Customer Conversations

Before you spend months building your entire product offering, we'll first stress test the market with your product idea.

We'll craft your value proposition so you can explain why you do what you do and the transformative way your product solves your customer's problems. You'll then learn how to validate your SaaS idea.
Ship Code. Close Deals.

Armed with real customer conversations, insights, and potentially paid pilots, you'll know exactly what you need to build.

The MGP Framework ensures you don't waste months building the wrong product. Armed with real customer insights and conversations, you'll then build the product your customers want.
You'll Get The Training, Blueprints, & Templates You Need To Implement The Unstoppable M.G.P. Framework

$1,450  $950 for lifetime access

Step-By-Step Training

Unstoppable MGP Framework Training

I will teach you step-by-step how to hone in on your SaaS idea, develop your Market and GTM Strategy and stress test your idea in the market.

Templates & Blueprints

Unstoppable Lead Magnet Template

You'll also learn how to engage your target customers with an Unstoppable Lead Magnet, generate leads, pipeline and drive to initial revenues.

Bonus Training

SaaS Fundraising Training

You'll get access to a curated set of training to help you with fundraising including: How to Create a 5-Slide Golden Pitch Deck.
Who is TK?
(and why did I create this Challenge?)
Hi. I’m TK. I’m an entrepreneur, a business builder, and a life and business strategist. I believe that you can achieve anything through belief, discipline and an unstoppable strategy.

At Age 10 I immigrated to the United States. I always knew I wanted to be an entrepreneur, and I had plenty of fits and starts. But it wasn't until I turned 28 did I finally say "enough is enough" and I took the plunge to start my SaaS business, ToutApp, which made software for salespeople. 

At ToutApp, as a solo founder, I raised over $20m in capital from, a16z and Jackson Square, two of the best venture capital firms in the world and built it from $0 to a multi-million dollar business. And at Marketo (after selling ToutApp to them), I worked with one of the best SaaS PE firms in the world, to deliver one of the biggest and quickest SaaS transactions with its $4.75bn sale to Adobe.

Through my journey, I learned how to start, build, scale (and exit) SaaS businesses. At age 37, as I reflected on what I wanted to do next, I found that I was happiest when I was in a room full of SaaS founders building incredible businesses. This is why I took everything I've learned and distilled it down into a framework that I teach inside the SaaS Launch program. Join our community of Founders and let's go build incredible SaaS businesses. 
In the SaaS Launch challenge, you'll learn how to transform your SaaS idea into a scalable business using my M.G.P. framework to generate quality leads, increase the number of customer insights, and generate revenues.
9 out of 10 Members of the Launch Challenge Recommend The SaaS Launch Challenge to a Fellow SaaS Founder.

Kai (Jiabo) Feng

"If you are starting (or about to start) a new SaaS venture based on an idea, TK's program will really help honing your distribution strategy and your plan for go about building something that people want and will pay for. His simple frameworks and processes has allowed me to focus on what's important from the get-go, and that is invaluable to getting your startup off the ground."

Virginia Choy

"The program teaches a proven methodology for starting a SaaS business once you have identified a simple urgent problem for a large niche market. I realized the problem I was trying to solve was not urgent enough for my target market. This initial failure is valuable feedback and multiple iterations are needed before succeeding and the SaaS Launch program helped me unlock the potential in the market."

Val Tsanev

"The SaaS Launch Program is amazing! We focused on generating revenues not investors. It's about market, product and GTM."

Patrick Mutwale

"The SaaS Launch program will give you a straightforward framework to get you started on your SaaS."

Puneet Lamba

"The organization of SaaS related concepts (esp. for a SaaS amateur like me) conveyed through lecture videos & course content is amazing & the monthly hot seats are equally useful too. Most of our unlocks were related to value prop development & strategy. After a long struggle, we are set to begin several pilots. After losing so much time on avoiding this work, this is just the beginning!"

Brady Schlecker

"This program will provide you with an incredible framework and support network to build and run your go to market strategy."

Sach Chaudhari

"TK's SaaS Launch method is solid and explained in no BS way. I was able to understand initial our SaaS GTM so I can design and implement it. Not just some buzzwords."

David Ray

"Start the program and tap into the community as soon as possible. We double downed on value prop, messaging, and distribution in the early days. In previous projects I would spend way too much time on the product instead of understanding who my core ICP is, what they find valuable, and how they react to my messaging. I know feel like I can test my way to success with my project, where previously I felt like I was just throwing something at a wall to see what sticks."

Luke Bussey

"Inside the SaaS Launch Program -- TK precisely distills a huge amount of real-world experience into exactly the knowledge you need to act on, and excludes everything that you don't need to know or isn't battle tested."

David Franco-Julian

"Our ability to pivot and gain the correct product Market fit. When we speak to customers it’s just a different feeling now. We are about to launch the product and will be off to the races."

Vladimir Pavlovic

"SaaS Launch is Specific, structured, step by step guidance. Really cuts down on the wasted time trying to figure out what to do next and how to do it. It really stimulates the exchange between founders."

Saptarshi Nath

"The monthly calls are the most important reason to join. Deep diving into niches is something I knew we needed to do, but we definitely moved faster toward that thanks to the Launch program."
Start and Launch your B2B SaaS business to initial revenues with the SaaS Launch Challenge and and the Unstoppable M.G.P. Framework

The SaaS Launch Program Gives You a Step-By-Step Effortless System to Follow to Launch Your SaaS Business and Grow Your Revenues

Here's everything you get as part of the SaaS Launch Challenge exclusively built for Pre-Product SaaS Founders:

$1,450  $950 for lifetime access

  • Unstoppable SaaS Strategy Workbook where I'll help you codify the core strategy for your SaaS business, who you're serving, how to differentiate from the competition and the exact steps to follow to pivot into product market fit and initial revenues.
  • ​​Unstoppable Mini Funnel & SaaS Launch Training where I will teach you step by step how to strengthen your product, develop your value proposition and then build and run your Mini Funnel to attract customers in your ICP, have quality conversations, and convert to revenues.
  • Unstoppable Lead Magnet Training where I'll teach you how to develop a 10-Point Unstoppable Checklist that you can use to engage your target buyers, get into quality customer conversations, validate your product thesis and drive to initial revenues.
  • SaaS Fundraising Training that includes a curated set of training I've crafted to help you with fundraising for your SaaS business including: How to Create a 5-Slide Golden Pitch Deck, Find the Right Angel Investors, and even How to Explore Alternative Sources of Funding.
  • ​​​SaaS Training Library that includes curated training videos by TK on everything you need to build a scalable SaaS business including SaaS Strategy, Setting OKRs, SaaS Metrics to track, and more.
  • BONUSES including the Fundraising training, High Performance Founder training that will all help you in navigating the shawshank crawl to product market fit, revenues, and beyond for your SaaS business.
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The Unstoppable SaaS Launch Challenge is exclusively for SaaS Founders who are pre-product market fit. If you're a SaaS Founder who has a product built, you'd be a better fit for our flagship SaaS GTM Program (for sub-$3M ARR companies) and our SaaS Scale Program (for scaling SaaS companies north of $3M+ and upwards of $100M ARR) where you get 1on1 coaching with TK.
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